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Season 5 Builder’s Grant Update: Onchain Review System Progress

Hey everyone,

I wanted to share an update on the progress of the Attestation-Based Dapp Rating System, which I’ve been developing as part of the Season 5 Builder’s Grant since early April. As a reminder, my goal is to create an onchain Yelp/Trustpilot for dApps, leveraging the Ethereum Attestation Service (EAS) to store reviews transparently and immutably on the blockchain.

New Features and Improvements

Since my last update in July, I’ve focused on enhancing the functionality and user experience of the platform:

1. Improved Review Flow: Completely revamped based on user feedback to be more intuitive.
2. Reviews Page: A dedicated page showing the latest reviews across all dApps.
3. Leaderboard: Introduced to showcase top reviewers and encourage healthy competition.
4. Reviewer Profiles: Users now have their own profiles, adding authenticity and displaying review history.
5. Farcaster Integration: Users can now sign in with their Farcaster accounts.
6. Revamped Landing Page: Redesigned to better communicate the value of onchain reviews.
7. Profile Page: Users can now easily view all their reviews, connect/disconnect their wallet, switch chain, and manage their account settings.

I’ve been “building in public” and sharing my progress along the way. You can see some of the features and improvements I’ve implemented in these tweets: tweet 1, tweet 2 & tweet 3.

User Acquisition Efforts and Lessons Learned

Attracting reviews has proven more challenging than initially anticipated. I’ve been experimenting with multiple strategies to see what works best. Here’s a breakdown of my efforts and the rationale behind each:

1. Social Media Promotion:

• Rationale: I tried posting past user reviews on social media, hoping it would drive engagement and traffic to Ethereum-Ecosystem from people interested in leaving their own reviews.
• Results: This yielded mixed results, with minimal conversion to actual reviews. The effectiveness of this strategy at scale is questionable due to low conversion rates and Twitter’s external link penalties.
• Examples: High engagement, Low engagement 1, Low engagement 2
• Next steps: I’ll continue experimenting with social media but explore other types of content that might be more effective.

1. Partner Promotion:

• Rationale: I believed that if an app asked its users for reviews, it would generate a significant number of reviews. While these might be biased towards positive feedback from core users, it would still get reviews in.
• Results: Collaborated with Sablier for a social media push, but it resulted in zero new reviews.
• Next steps: I’ll try again with other partners, refining the approach based on this experience.

1. Bounty/Questing:

• Rationale: I hoped that organizing raffles/contests would yield good results in attracting reviews.
• Challenges: It’s incredibly difficult in web3 to capture attention, especially with a limited budget.
• Results: Experimented with Bountycaster, receiving slightly under 100 reviews for 100 USDC.
• Next steps: I plan to refine this approach and try again with adjusted parameters. I’m also exploring other platforms:
• Tested Zealy but found it unsuitable for our needs.
• In discussions with Layer3, Galxe, and Boost.xyz to explore additional incentivization options.

Throughout these experiments, I’ve learned that attracting reviews is more challenging than expected. However, each attempt provides valuable insights that I’m using to refine my strategies. I’m committed to continuing these experiments, tweaking approaches, and finding the most effective ways to encourage user participation in onchain reviews.

Next Steps

The challenge of attracting reviews has been greater than expected, leading me to focus on:

1. User Experience: Significantly improved the review flow based on feedback.
2. Incentivization: Future focus on collaborating with quest platforms, organizing contests/raffles, and refining bounty strategies.

I welcome any suggestions or ideas from the community on how I can further improve and promote the use of onchain reviews. Thank you for your continued support, and I look forward to sharing more updates as I progress.

Cheers,

Maxime